Every design project at Foley Designs reflects inventive thinking, which is the hallmark of this
studio. However, mere design is not our final product. What we deliver - to clients, as well as
their consumers - are experiences that are fresh, desirable, and influential.
Working at the intersection of design, culture, and business, Foley Designs glances through a
periscope of consumer and market insights, to create viable, design-led solutions for brands. We
develop and evolve these solutions into effective and feasible reality that creates meaningful
Combining this philosophy with a profound knowledge of associated environments, social
interventions, subjective and objective domains, and the quality of spaces, results in a very
special brand of creativity. Driven by successful innovation, inspired talent, and solid expertise,
every Foley Designs solution strives to challenge the assumptions of the category.
Our goal is to satisfy desires, solve complex problems, and create new experiences - paving the
way for a new design wave and enriching lives.
Foley Designs focuses on design research and pro-active development to continually
challenge and create innovation across different categories. A constant exploration into
a range of domains helps the studio build a strong understanding of new categories, and
enhances our preparedness for new projects and unfamiliar territories. Foley Designs
is able to combine its knowledge of customer insight mining, design thinking and
manufacturing processes to bring alive a range of innovative design solutions.
- Creative development
The design team at Foley Designs engages in several ideation processes whie
maintaining a firm focus on feasibility, relevance, and context. The team is able to
address challenges of economies of scale, low cost manufacturing, market saturation,
as well as innovations requiring a change in processes to deliver a better solution. At
each stage, the team attempts to challenge conventional assumptions in building better
ideas. The creative development straddles both designers and engineers with a focus on
design engineering, and attention to detail.
The studio has built a diverse team comprising of designers, engineers, material experts,
prototyping specialists, and vendors engaged in iterative development and refinement
that strengthens the studio's ability to converge on design solutions. The team uses data
compatible with manufacturers, and helps guide the pilot production of design while
minimising any compromises in translation. The engineering team consistently explores
materials and processes to keep abreast with changing trends in manufacturing and