I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. Feel free to drag and drop me anywhere you like on your page. I’m a great place for you to tell a story and let your users know a little more about you.
This is a great space to write long text about your company and your services. You can use this space to go into a little more detail about your company. Talk about your team and what services you provide. Tell your visitors the story of how you came up with the idea for your business and what makes you different from your competitors. Make your company stand out and show your visitors who you are.
Brand Identity - Wordmark redesign
The introduction of a new line of contemporary SUVs from Mahindra has brought to the forefront the need to contemporize the Mahindra wordmark redesigned to suit the modernity of the vehicle's styling. A new retail identity was also designed to create a completely new experience in the SUV category.
Brand - Wordmark redesign
The challenge was to retain the wordmark's high recall value, yet bringing new life with distinct innovations in type design. Re-stylization of letter forms, visual weights and negative spaces brings to life a new wordmark that is edgier, lighter and agile.
The lower case 'm' redefines a younger and unrestrained brand persona. Angular cuts define a sharper assemblage of letters bringing visual continuity across the wordmark. The culmination of a series of refined interventions in the type design has created a bolder yet fresh perspective to a time tested brand unit.