I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. Feel free to drag and drop me anywhere you like on your page. I’m a great place for you to tell a story and let your users know a little more about you.
This is a great space to write long text about your company and your services. You can use this space to go into a little more detail about your company. Talk about your team and what services you provide. Tell your visitors the story of how you came up with the idea for your business and what makes you different from your competitors. Make your company stand out and show your visitors who you are.
Branding & Packaging Design
Picture a personal care brand that is inspired by the active lifestyle of the youth; a brand that truly represents its consumers – the go-getters and those always on the move, fuelled by the next big idea. MCaffeine reached out to us with a challenge to communicate their brand essence through every aspect of packaging so they could stand out in a market saturated with choices.
Rethinking Logo, Packaging & Brand Identity
Bold, vibrant and confident. This is how MCaffeine describes itself. To ensure that these product identity and values reflected in their identity and packaging, we had to crack a design that would make the brand look young & hip, and ooze confidence.
By diving headfirst into understanding the customer base, we worked on analyzing design codes that capture the essence of a ‘vibrant nightlife’.
A quick-paced lifestyle, buzzing nightlife and being always on the move – these were the cues that informed the new brand identity for MCaffeine.
Our insights helped us create a refreshingly new brand look & feel for MCaffeine.
Bold and minimal with pops of colour, the packaging showcases a simple & sharp new logo, hand drawn iconography, crisp & stylish typography and tactile material finishes, creating a sense of sophistication and modern indulgence.