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Tanishq

Brand Identity - Logo Design

Designed by Michael Foley while at Titan Industries, the symbol and wordmark have created a powerful identity and foundation for the largest jeweller in the country, and has truly bcome a heritage design, something that has stood he test of time.

Brand - Logo Design

The identity was designed to mirror new India through the lens of India’s beautiful past. Calligraphy, Indian armoury embellishments and jewellery styles of the past brought a strong influence to the stylisation of the Tanishq wordmark and symbol. The free-flowing type style was hand crafted and painstakingly composed without the support of any digital technologies. The ‘T’ symbol was created as a hallmark for the brand and its jewellery.