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Higginbothams

Retail Store Design

Established way back in the 19th century, Higginbothams is an old Bangalore institution, standing proud in the commercial hub of the city – MG Road. With changing times, its ‘rundown bookshop’ vibes were not attracting any new customers and as a result the footfalls slowed down exponentially. The store needed a major revamp in order to become a trendy hub for book-lovers to assemble in. We decided to put our spatial engineers, branding experts and design execution team to work and gave the store a modern upheaval that has amped up their business, as well as reshaped the retail silhouette of MG Road. 

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Brand Design

In an age of electronic readers and online stores, we wanted to position the new Higginbothams store as a breath of fresh air. We kept the spatial branding consistent with the new brand positioning and create a warm yet vibrant and youthful space.

We maintained some vintage features of the building and opted for a more graphic and youthful colour palette of black and yellow, along with a bold typography to create a lasting impression. The updated brand logo incorporated the classic vintage silhouette of the store and presented a more dynamic impact. 

 

Experience Design

With most brick and mortar closing shop in an increasingly digital age, we wanted to  transform Higginbothams into a mecca for book lovers, to either idly browse through volumes or to get together for small events. We steered clear of the usual single-hall, almost warehouse-style spaces of the giant bookstore chains and instead adopted a floor plan that allowed us to titillate the ever-curious minds of our visitors.

By maintaining the vintage exterior façade and incorporating new sections and surprising alcoves in a meandering route in the interior, we wanted to create a memorable experience of being in the actual physical store for the customers. A refurbished courtyard for events, and future plans for a cosy little café, transformed the new Higginbothams space into a memorable experience for book-lovers of Bangalore.