About us
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. Feel free to drag and drop me anywhere you like on your page. I’m a great place for you to tell a story and let your users know a little more about you.
​
This is a great space to write long text about your company and your services. You can use this space to go into a little more detail about your company. Talk about your team and what services you provide. Tell your visitors the story of how you came up with the idea for your business and what makes you different from your competitors. Make your company stand out and show your visitors who you are.
Jawa
Detailing & Trims
An iconic bike like Jawa has a permanent place in people’s hearts and their mind’s eye, as a part of the experience and magic of this classic cruiser is also based on its overarching design language. We knew that we could not make drastic changes to that if we wanted a favourable consumer reaction. Instead, we aligned our attention on creating a new design that is reminiscent enough of the older model to evoke nostalgic memories of days gone by, by focusing on the colours, materials and finishes.
Product Design
We asked ourselves, how can we create a look that is relevant to today's modern aesthetic, but without distorting the original image? To understand the brand and its potential customers better, we interacted with many bikers and two-wheeler enthusiasts, and took into account every little detail of user experience and expectations on a bike like this.
We approached the challenge by charting a CMF (colour, material, finish) strategy. By maintaining the core design language and elevating the colour, material and finish to a more contemporary level, we were able to hit the sweet spot of nostalgic charm meets modern aesthetics.